Planned operational measures:
As an important step towards attracting footfall and growing Sillebroen’s revenue, an agreement was made with Nordisk Film Cinemas on the establishment of a 1,400 sqm cinema in the centre, and the new cinema opened in August 2016. The positive effect of the cinema opening is an important contribution to the ongoing optimisation of the tenant mix.
Fitness.dk opened a fitness centre in October 2017. Management believes this addition will help attract more customers and strengthen the centre’s position as a preferred shopping destination for the area’s consumers.
In addition, efforts are being made to attract new restaurants. Burger King opened a restaurant in the centre in late 2017, and negotiations are currently ongoing with another chain of restaurants.
Concurrently, the centre's sales potential is being investigated, and an actual sales process is expected to commence in mid-2018.