Planned operational measures:

• Assess spillover effects of cinema opening and on this basis proactively optimise the tenant mix.
• Carry on additional marketing and image building campaigns after cinema opening.
• Boost the occupancy rate by signing agreements with new tenants to further strengthen Sillebroen’s position as a preferred shopping destination.

As an important step towards increasing customer flows and growing Sillebroen’s revenue, an agreement was made with Nordisk Film Cinemas on the establishment of a 1,400 sqm cinema in the centre, and the new cinema opened in August 2016. The positive effect of the cinema opening is an important contribution to the continued optimisation of the tenant mix.

Overall, the centre’s tenant mix improved considerably in 2016 despite the closing of the Fona store. In addition to the new Nordisk Film cinema, Imerco, Søstrene Grene and Normal also opened new retail stores in the centre. Fakta closed its supermarket at the beginning of 2017. The footfall index for 2017 to date is 98 relative to the same period of 2016, and the revenue index is 91, reflecting the shutdown of the Fona and Fakta stores.

A lease has been signed with Fitness.dk, which will open a fitness centre in October 2017 when the premises have been refurbished. Management believes this addition will help attract more customers and strengthen the centre’s position as a preferred shopping destination for the area’s consumers.